Unlisted

Clorox: Upstream Inclusion

Year

2025

Collaborators

FCB Production, C-suite (New Business, DEI & Creative)

Keywords

Art direction, Motion, Illustration, New Business

Year

2025

Collaborators

FCB Production, C-suite (New Business, DEI & Creative)

Keywords

Art direction, Motion, Illustration, New Business

Example of a shot storyboard

Context & problem

To preserve the animation and text styles in this case study, the following is presented in image format. For rich text, you can download the .pptx here.

Role: Art lead | Timeline: April - August 2025

I may be a UX designer in my title, but I like wearing different hats. When I came to FCB, I was interested in exploring art direction as a way of getting to know other sides of digital work. I got the opportunity when, after catching wind of my after-hours illustration practice, an EVP Creative Director on the Clorox accoutntapped me to produce the visual direction for a new pitch reel.

Intro.

Slide 2, the problem in a sentence.

Slide 3. Showing off the concept.

Slide 4. More context on the problem.

Slide 5. Showing the storyboard I kicked off woth

Slide 6. About my role

Slide 7. My insights

Slide 8. My design direction

Slide 9. Showing animation comps

Slide 10. More comps

Slide 11. Example numeral motion and color

Slide 12. Example words motion and color

Slide 13. More color and motion exploration

Slide 14. More type animation: pace

Slide 15. More type animation: stagger

Slide 16. More type animation: jitter

Slide 17. Character designs

Slide 18. Why this won

Slide 19. Outcome - qualitative stats

Slide 20. Next steps

Slide 21. Conclusion

Additional links:

1.

DEI guidelines

2.

FCB Production capabilities